Thats Jules Marmont, the obsessive head of the titular FBC centre.
Its not subtle, and it doesnt need to be.
Its a game about a games industrybeing eaten alive.
Not every creative act is pure and noble just by virtue of it being purposeful.
Art can propagandise, advertise, and caricature.
One of the documents youll find in The Lake House reveals experiments performed on a painters work.
Notice the capitalisation and quotation on Emotion, like some alien entity caught in a containment tube.
Emotions drive creative intention, communication, and ultimately provide the beacon for any decisions made.
The language of empowerment and freedom is used, as it always is.
Hey, I cant argue.
Theres nothing that shouts you are free louder than laying off yourgame studios.
But, hey, theydosee people as numbers, and theydosee rising stock prices as unassailable virtues.
They act with as much empathy and soul as The Lake Houses automatic typing devices.
If they could simply cut you open and pull the painting right out of you, they would.
Alan Wake 2 is a complicated game, dense with themes.
How classic narrative structure like the heros journey endure through the ways they map on to our lives.
Not allowing creative ambition to blind you to the people you care about.
Across Alan Wake 2s runtime, a dozen different mediums reveal its world to us.
Pastiches of late night talks shows, adverts, and TV serials.
The Lake House channels that disgust into, well, great art.
