“The signal is coming.
The truth is coming,” says a line of plain text in the marketing spritz.
“Are you ready?”
Grok didn’t know.
It said the postwas marketing.
Afterwards, the studio’s social media account shared more.
It posted an animation showing a code being slowly decrypted, while warning of an"unauthorized transmission".
Alongside this was a link to an ARG website with a Twitch login.
Currently the Twitch login just brings you to a page saying “Access Denied”.
Finally, the most recent post shows another animated image, depictinga snake with a written message alongside.
“The signal bleeds through their jamming,” it reads.
“Symbols not random.
It compels the reader to “decrypt decrypt decrypt” and ends with a final hypey warning.
“The signal is coming.
The truth is coming.
RISE RISE RISE.”
Bungie have been fond of these ARG marketing tactics since the days ofHalo 2.
That was in October last year.
Marathon has had a troubled development so far.
The companylaid off hundreds of peoplelast year, doubtless impacting the game’s production.
The stakes feel quite high.
But I’m also,like others, dead tired of live service games.
I think I just preferred Bungie when they made Halo.
