But is E3 even needed anymore?
But even if not, the industry will doubltess manage to host its own advert-o-ramas without the E3 banner.
“We remain incredibly excited about the future of E3 and look forward to announcing more details soon.”
Bless their optimistic hearts.
The ESAtold GamesBeatthat they are “excited about the possibilities of an online event.”
you’ve got the option to read that as noncommittal.
But it doesn’t really matter.
As the past two years have demonstrated, marketers can get by without the ESA or their E3 name.
When the ESAoutright cancelled E3 2020, the industry still wanted that summer hype.
pic.twitter.com/5MLaSCESlH
I did miss E3.
As much as I’ve heaped scorn on the hollow hype, it was at least contained.
The various events spanned months, yet often showed the same games, the same trailers.
Individual events were often unfocused too.
NotE3 had more time and space for underserved genres and indies, mind, which was welcome.
As someone whose job required them to watch all of NotE3, I found it exhausting.
Reader dear, tell me, what do you make of E3 and NotE3?
