In Hilderbrands view, Game Pass will likely never be sustainable or profitable.
Poor Redfall had it even worse since it launched so rough, it never had a chance.
Microsofts big bets for driving Game Pass subscriptions havent done well enough, he adds, namingStarfieldandRedfallas particular disappointments.

Hilderbrands post has sprouted a thread of industry comms and producer-level people sharing their own thoughts.
Hilderbrand thinks Call of Dutys future is assured, whatever the outcome.