As such, he doesnt think using generative AI will lead to lower prices for big commercial games.
“Our entertainment properties are created largely in and by computers.
We create those tools internally, and we license tools as well.
But it’s going to allow that for our competitors as well.
Ubisoft are working onan AI dialogue writing toolcalled Ghostwriter.
“Do I think that generative AI is going to make hit games?
No,” he said.
Do I think that the need for creative people will go away?
I think if anything, better toolsets just raise the bar.
They give us the opportunity to do more and do better.
The changes will be - menial work probably is reduced or eliminated, high-level work is enhanced in importance.
But don’t expect the price tags to go down.
